PRO-Gamification

Gamification, Past and Present

Gamification as a Unified Marketing Strategy

  • Moving towards an “Everything Digital” Approach
  • Identifying Customers Individually to Personalize Content
  • Understanding Customer Sentiment in Omnichannel
  • Melding Art and Technology to Create Memorable Experiences
  • Bringing Experiences to Life via Storytelling

Towards an “Everything Digital” Approach

Retail Presence in the Digital Domain

Leveraging Mobile App-Centric Touchpoints

Identifying Customers Individually to Personalize Content

Limitations of Third-Party Analytics Tools

Generating Individually Identifiable Analytics

  • User-ID makes it possible to implement cross-device tracking because it associates sessions across multiple devices to a single user instead of multiple unique users
  • By setting up User-ID, you can gain access to cross-device reports in Google Analytics
  • User-ID will help you understand the relationship between multiple devices and engagement between sessions, which is essential when developing new marketing campaigns and their gamification

Understanding Customer Sentiment in Omnichannel

Analytics for Decision Support

The Role of Machine Learning in Analyzing Customer Behaviour

Occasion-Based Campaigns

Predictive NBAs and Branched Futures

Melding Art and Technology to Create Memorable Experiences

AR/MR-based Interaction

The Role of Proximity-Based Beacons and IoT Devices

Bringing Experiences to Life via Storytelling

  • Your merchandise catalogue
  • Potential customer’s presence proximity to your store
  • Available inventory in that store
  • The user’s past behaviour and current patterns

Building a Rewards Program

Making Games Relevant to Customers’ Locale and Timing

The Value of PRO-Gamification in Retail

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store